When COVID-19 created a mass-exodus from office work, sales of Successories’ motivational posters plummeted, so we came to them with an idea: Recreate the posters to convince remote workers to buy one for their home.
This campaign achieved the triple crown of copywriting: It was fun to work on, it increased client sales, and it was featured in Adweek’s Agency Spy.
Art Direction by Cayla Egan.