Rarely in advertising do you get to embrace the occult, but that’s exactly what happened when Zapp’s hired us to launch their first line of “sinfully seasoned” pretzel sticks. They came in two flavors that celebrated their New Orleans roots: Voodoo (already their top selling potato chip) and Jazzy Honey Mustard. Our job was to bring those flavors—and the spirit of New Orleans—to life.
In addition to the ads above, we also created “Sinfluencer Kits” and sent them to snack influencers throughout the country. The kits included custom voodoo dolls, prayer candles, t-shirts, and a tarot card introducing this dangerously delicious product to the world.
Art Direction by Frank Hamilton.