Dating apps are swimming with photos of men holding fish, so our friends at the Tennessee Wildlife Resources Agency asked us to create Tinder ads that reminded all those lovebirds to get their license before posting that big catch. The headlines almost wrote themselves.
I don’t know if these ads were a hit with Tennessee singles, but I do know the judges at the Baltimore Addys liked them, as they awarded this campaign Silver in 2022.
Art Direction by Allison Parks.